“The only constant is change, and the rate of change is increasing”
The statement is particularly significant in today’s world, as we are in a state of constant evolution with changes happening every now and then, transforming the way we look at life. The same is even more applicable in the domain of website designing, with new technologies driving innovative developments that are continually remodeling the web design landscape.
Some evergreen design methodologies followed for years have already gone into the ‘hall of fame’, but with the rapid advent of transformative technologies, new methodologies are also emerging at a much faster pace than expected.
In this article, we will discuss in details eight eternal rules that help develop classic website designs. These divine rules are like a code of conduct manual that every designer should follow while designing websites. So, let’s get started. We will start with the basics and then move on to more complex issues.
Timeless Websites Are Ever-Evolving
High-quality websites always pace up with new technologies to stay up-to-date with the latest trends. Designers should keep in mind that updating the design of a website is a continuous process, and one cannot draw an abrupt conclusion to it once the development is done. Designs should be ever-changing to make the website immortal. It should evolve with time, and be agile to easily accommodate changes, innovations, and advancements influenced by new technologies. Unless the design integrates such qualities, a website won’t be a timeless piece, admired by many as a work of art.
Phenomenal Website Designs Are Minimalistic
Websites should be designed in a way that makes sense to the people. Like Steve Jobs once said, Apple’s design should be an extension of the human mind. It should extend our capabilities to connect, to communicate, and to perceive the world in a simplistic manner. What Jobs did for design will ripple forever in the world of technology. He proved, how minimalistic designs can be so useful, appealing, and engaging.
The same theory applies to website designs. A clutter-free, minimalistic website design allows users to search for the information they want without getting unnecessarily sidetracked by redundant graphics and muddling contents. Another outstanding minimalistic design, loved by all, is our very own Google’s search page. Web designers should take a note how the white space has been utilized effectively.
Adaptable Websites Pay Close Attention to Minute Details
Great website designs are minimalistic, but at the same time, they are loaded with all necessary features that its users might possibly need. Designers should take special care to incorporate every single detail so that users find the website handy and easy-to-use. A detail-oriented design should include all essential elements, eliminating everything that doesn’t add value to the website nor serve any purpose.
Next-Generation Websites Should Integrate Capabilities to Go Mobile
The digital ecosystem is witnessing a drastic shift from traditional desktops to mobile devices. According to web analytics firm StatCounter, today, the global mobile browsing account for 51.3 percent, with desktop web browsing shrinking to 48.7 percent. Sooner than expected, smartphones and tablets will overtake desktop browsing, and that is why it is important to have a responsive website design that is optimized for mobile devices.
Engaging Website Designs Heighten User Experiences
Classy website designs help the target audience to navigate seamlessly, rendering crystal clear details about features and pages that matter the most to them. Integrating drop-down menu, sitemaps, and back/next buttons at the top and bottom of the site leverage smooth navigation between the pages, enabling users to easily find what they are searching for, thereby enhancing their overall on-site experience.
The Best Websites Reflect the Organization in Full Glory
Top-class website designs are more about the organization, its products, and services. The layout is articulated in a way that primarily highlights and elaborates the activities of the organization, the product features, and the services offered by the enterprise. Users, on the first look itself, should be able to identify the brand and connect with it instantly.
Powerful Website Designs Include Innovative CTA’s
A CTA, or Call-to-Action, is an important feature that converts sales leads into closed deals. A website is ineffectual if its design doesn’t have CTA’s that attract the attention of users. Designers should put in extra effort while designing the Call-to-Action features, because CTA’s mean business.
An SEO-Friendly Design Is a Must-Have
A website doesn’t support the business goals of an enterprise if it isn’t SEO-friendly. Failing to be SEO-friendly directly affects the growth of an organization, as the website flunks in maximizing its reach. Web designers should keep in mind that search engine optimization isn’t all about keywords. There’s a lot more that goes into it. The design should consider key factors like appropriate use of HTML, application of proper image size, graphics, etc., in order to improve the search engine ranking of a website.
Designers should follow the above-mentioned divine rules of web designing to land a website that is impressive to see and easy to use. But most importantly, they should initially develop a robust architecture, which can be scaled up to meet future needs