Navigation is a key component of a browsing experience for the visitor, easy navigation makes it a good experience and retains the customer on the website, while a troublesome navigation means customer will jump to another competitor website. Navigation can make or break your website’s overall performance, when it comes to making it easier for the visitors to reach the website and go through the content.
Improving site navigation is critical to a website’s success in providing easy accessibility to the visitors and retaining more visitors. Applying simple web intelligence practices can provide improved website navigation, helping visitors to swiftly move to the site. Here are few easy moves to improve the website navigation.
1. Keep a standard Format
Keeping a consistent navigation in how and where the information appears on the site makes it easy to use for the visitor while increasing a visitors’ ability to find relevant information more quickly. If the navigation is consistently changing from page to page, then visitors lose their on-site bearings which might prompt them to leave the website.
The most important thing here is the persistency, having navigation on every page, coupled with consistency of location, as it is a landmark on the page, thus making browsing experience of the user swift.
2. Define the categories clearly
Websites having multiple sections, categories and sub-categories in the navigation should define the sections and categories clearly, should be separated visually from categories even if the categories are links themselves. Having fewer items makes it easier for the visitor to memorize in the short term and the site will be more usable for the average users. So, keep as minimum categories as possible and defined them very clearly to make navigation easy for the visitor.
3. Attractive titles or headings.
Use very precise and accurate navigation tittles which make it easier for the visitor to have a good idea of what the destination page is having before clicking a link and applies for main navigational link and internal text link. As misleading navigation texts not only confuses the visitors and further annoys them which might prompt them to leave the site. All the link whether represented in a textual format or in an image, should accurately represent the corresponding pages with relevant information.
4. Filtered navigation
Filtered navigation is also a good feature especially for e-commerce sites to let user filter products as per their criteria. Lots of major e-commerce sites who are having broad product range allow users to filter out results that are irrelevant to them. You can have number of criteria which are relevant to the product or services you provide.
5. ALT text for every clickable image
While using images as links, use descriptive text in the image tag as softwares cannot read an image. Provide ALT text for every image as the text is flexible and machine-friendly and is the most universally accessible and usable format for providing basic navigation control to all users. It helps the visitors know what the link is and makes the site navigation accessible for them.