Everyone involved in building a website wants it to stand out from other websites. Clients want to stand out from the competition and leave a favorable impression on potential customers; designers strive for originality and to compete with other designers; back-end developers want a success story in their portfolios and an original or different-looking site can help with that.
And we want it bad. There’s a cottage industry of people writing articles designed to help us design more original-feeling sites. I’ve even seen articles about “Trends to Make Your Site Stand Out”, and it feels like at least one of those words is sorely misused.
Goodness knows I’ve obsessed over it in the past. I know the feeling that your work just isn’t good enough because man, the last couple of sites you made really felt the same. Where’s the inspiration? Where’s the creativity? Well, originality isn’t the be-all and end-all. If a site that feels the same as many others gets the results you want, that’s not a bad thing.
But you can create sites that stand out. Consistently producing original—or at least original-feeling—work doesn’t happen by inspiration or by luck. It happens with planning, and a lot of effort. Here are five approaches you can use to make your work stand out, with their pros and cons. I’m not going to include a ton of examples, because the idea is to not copy other sites.
Layout and Structure
Okay, this is possibly one of the more noticeable methods to distinguish your website from others and it also the most complicated. Using a fancy design or website formation that no one has ever seen prior to – is straight away unforgettable and moreover it can be a fun too. After designing and developing your sixty-third three-column site, mixing up the layout provides a challenge for your visual design skills and your front-end dev skills that can’t be beat.
Branding is the actually an observable approach to make your website stand out in the crowd and it is quite simple. Try to find out what branding guidelines does your client follow, and just stick to them and hold them. Make your client ailing of seeing their own logo and colors. Then maybe pitch it down a little, and you are good to set out.
The cons: This method only works if your client has extremely unique branding. If their brand style guide comprises of Helvetica and not much else, you are at a harsh difficulty.
Graphics and Imagery
If the branding is not adequate, you can utilize graphics or images on your website to set up a different visual style. Websites with large imagery are likely to convert more. People are visual individuals, so visual stimulus can make it simpler for users to hook up with you on an expressive level. Plus, the stylistic choices are just about never-ending, which makes it simpler to generate a creative feeling design.
The cons: Photos and graphics that look different from others are quite costly, since they have to be custom made. By making use of stock images, will possibly eradicate the uniqueness that you are going for.
Text and Content
This is perhaps the most significant—and at times the trickiest approach with which you can set yourself distant. What is said on any website can and should be a mirror image of the client’s persona and/or business culture, whereas still being understandable. You can use copy, microcopy, and even things like video to correspond individuality in a way that sets you distant.
The cons: Ok, first you have to get any text at all from your client. Heh. And then you have to get copy that actually feels like a human wrote it. Most marketing copy has a very specific tone that seems to transcend borders and cultures. Getting the reader to see past the obvious desire to sell them things is the trick, and it’s a tough one.
We have mentioned microcopy before, but it really makes a difference. Users expect sales copy when reading up on a product or service. But if the rest of your site, especially the interactive bits like forms, treat the user as human rather than as a mere customer, this will make your site stand out in big ways.