responsive, web-design

PSD to Responsive Email Conversion to elevate your Digital Marketing

Posted by David Watson on

Digital marketing, in today’s world, needs no introduction. It is a data-driven marketing process of products or services, using digital technologies, primarily on the Internet. The sole objective of digital marketing is to boost website traffic, generate quality leads, and increase sale conversion rates by fascinating new customers and captivating the existing ones. Email marketing is one of the greatest Digital marketing tools. A business can unleash the power of PSD to Responsive Email Conversion process to make email marketing campaign effective and result-oriented.

Communications professionals, to achieve this goal, are researching an array of innovative approaches to dominate the online landscape. One of the core components of digital marketing that has over the years emerged as a front-line tool is – Dynamic Newsletters.

Leading enterprises use this dazzling promo material to entice customers around the world, and so can you!  Perhaps, the easiest way to create compelling newsletters is by converting PSD to responsive email templates.

In case you are wondering how this works, you are looking at the right document. So, read on.

Responsiveness Is the New Normal 

Gone are those days when a desktop version was more than enough to run marketing campaigns. Today, the rapid proliferation of mobile devices like SmartPhones and tablets is transforming the entire digital landscape like never before.

This is bringing responsive layouts to the forefront, as marketers are trying to reach a maximum number of recipients on any device without the content breaking or crashing. Statistics reflect, today half of all emails are viewed on SmartPhones, so no wonder, having a responsive layout makes good sense.

Leading commercial organizations accomplish this by using HTML coding right in the browser. HTML code enables the incorporation of powerful newsletters into responsive email templates created out of ready-made PSD designs.

The coding part is up to the developers, however, the advantages of converting PSD designs to HTML emails are as follows –

Unleash the Power of Dedicated PSD to responsive email conversion process

Top brands usually avail specialized services offered by various marketing platforms to run email newsletter campaigns. These marketing platforms integrate a variety of tools, such as analytics, which help organizations measure the performance of their marketing campaigns.

But to get the most out of these emerging smart technologies, you will need to convert your regular email to an HTML email.

Leverage Cutting-Edge Functionalities 

One of the fascinating aspects of HTML emails is its exceptional interactivity. These emails allow enterprises and digital marketers to integrate a range of activities into their marketing campaigns.

HTML emails, has, in fact, paved the way for modern newsletters, incorporated with links, buttons, countdown timers, and even online polls! These features are much appreciated by viewers, as responsive email templates enable them to interact with their favorite brands better than ever without getting redirected to new windows.

Moreover, these activities increase customer engagement, and at the same time, it lets you collect crucial insights that facilitate the development of more relevant content based on customer behavioral data.

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